Great packaging can help build a great brand image and encourage repeat purchases, and it’s important to have a high-quality, cohesive look that extends into each of your collections. Choosing to incorporate your packaging into your brand not only helps foster current customer relationships but also creates a more complete out-of-the-box experience for your customers. A very simple way to improve the visual appeal of your packaging is to add the following packaging processes to your jewelry boxes to make your boxes more visually appealing
Hot Stamping
Hot stamping, also known as “hot stamping”, is a technology widely used in the packaging industry. The use of hot stamping is very wide, can be on paper, textiles, or plastic for hot stamping. Stamping film can determine the color and pattern of the finished product, generally, according to the color of the jewelry box choose the stamping color, common stamping colors are gold, silver, white, black, red, etc. The effect of stamping is beautiful, with a sense of laser, the logo on the jewelry box, trademark selection stamping process can play the effect of the finishing touch.
Embossing/Concave
Embossing and debossing are usually used in paper jewelry boxes and are one of the most important processes in packaging. The use of the embossing and denting process can make the surface of the jewelry box convex and concave, which can present a relief effect, which can attract consumers’ eyes and feel very good. Convexity and concave technology can make the ordinary packaging box more luxurious.
Printing
The printing process is often used in book printing, packaging printing, etc. Printing is divided into UV printing, four-color printing, spot-color printing, screen printing, etc.
UV printing: smooth to the touch and three-dimensional, the printing layer has a very good gloss, and wear resistance.
Four-color printing: usually printed with three primary colors and black for blending, can be a good copy of the original color.
Spot color printing: refers to the three primary colors and other colors other than black. Commonly used as a large area of packaging base color.
Screen printing: It has a history of more than 2,000 years, first originated in China, its cheap, bright colors, and long preservation time. It can be used not only on paper and fabric but also on glass and ceramics.
Embossing
Embossing is a very common packaging process, the use of embossing molds, under a certain pressure, the temperature is the pressure material deformation, the pattern is very unique, with obvious relief three-dimensional sense.
Nearly 40% of consumers believe that quality packaging is essential to jewelry, and adding the right packaging process to product packaging can leave a memorable impression on consumers, which helps them build loyalty to your brand.